Search Engine Optimization – SEO

Objective

The objective of the web marketing or SEO service is to keep your website alive and friendly to visitors and Search Engines like Google. SEO work is associated with regular content and scripts update in order to make the website secure and speedy.

The Search Engine Optimization ie. SEO takes these 5 phases to implement:

  1. Website audit to know if the website is qualified for online marketing
  2. If the website is not qualified, we conduct scripts and content modifications to meet SEs rules, some of the SEs rules include page load speed, page size, number of requests and much more. The best testing tool is found at https://gtmetrix.com
  3. When all SE parameters for SEO are met, then we do strategic online marketing depending on client market targets. The online marketing include social media sharing, popular local, regional and global directory listing (included on demand the paid listing), PPC, social bookmarking, travel forums, Email marketing etc
  4. We also perform website security or hardening to ensure hackers will not hack the website or perform spamming. This include also online website reputation restoration
  5. Finally we setup website monitoring system to monitor the website traffic and security holes in order to kn ow who, where, how and all data related to website visits to be known by web owner or marketers for proper decision making. We monitor security holes in order to know where and how the attacker can attack the website and mitigate the soonest possible. The monitoring help to put more effort on working methodologies and technologies for profitability.

Why website audit and analysis?

The exercise is done manually and using professional tools to examine if your website meets basic search engine optimization exercise. Normally websites designed by us meets those criteria but most of the websites that are not designed by us violate or do not conform with Google, Yahoo and other major search engines algorithms (rules).

If we found that your website does not meet SEs rules and standards, we had to redesign or overhaul the whole website to meet those rules and standards.

If we do overhaul design for marketing to the website of such nature we charge amount equal to our web design rates (please refer web design rates above)

However, if the website needs just minor redesign like meta tags manipulations and some few page contents alteration we will charge rates equal to TZS. 20.000/page

The Web Redesign fee is:

Details Cost
Small website 30 Pages 500,000/=
Medium website 100 Pages 800,000/=
Large website 300 – 500 Pages 1,500,000/=

Project Timeframe:

The time-frame depend heavily on the type of the project and all in all a SEO project is a lifetime project which end when the business on question come to an end.

One time full SEO project is 90 days while the annual contract SEO project takes one year to be completed

  1. If the intention is to keep the website alive with regular quarterly website update, hardening and speed optimization for good SEO, please choose Quarterly Basic SEO Website Management and Maintenance Plan
  2. If you intend to have a serious live website and online presence with monthly website update, hardening and speed optimization for good SEO, please choose Monthly Premium SEO Website Management and Maintenance Plan
  3. If you are planning to have a constant weekly website update, hardening and speed optimization for good SEO, please choose our Weekly Business SEO Website Management and Maintenance Plan
  4. If you plan to have a serious daily website update, hardening and speed optimization for good SEO, Daily Enterprise SEO Website Management and Maintenance Plan is your choice

WordPress Theme Design

Wordpress Theme Design Sample

We do WordPress theme design for business, schools, nonprofit, government institutions and corporate websites/blogs branding. The fee below does not include setup or installation. The work is categorized under a certain plan after customer need analysis meeting.

Basic theme/template design which is associated with web design is not charged but will be charged if done separately.

We have 3 plans as described below

Plan I:  Basic WordPress Theme Design:

The basic websites/blogs template/theme design is implemented basing on the limited information gathered from the client. It is a bit monotonous to the designer.

A client must provide the following:

  1. Main color and associated colors (send a sample of graphic item that carries the colors of the website
  2. Logo and banners
  3. Motto, slogan, and any promotional texts

This plan is good for simple and general open ended websites/blogs with no complexity in designs

A customer has little or no influence on how the template would look like

Design fee/price: TZS. 95,000/=

Plan II: Premium WordPress Theme Design:

The premium Websites/Blogs template/theme design is implemented basing on the information gathered from the client which include specific brand information and text like

  1. Main color and associated colors and instruction where the colors should appear
  2. Graphics like background images, logo, banners, adverts etc and instructions where these backgrounds should appear
  3. Motto, slogan, and any promotional texts
  4. Textual content for the following pages, home page, about us, contact us, and at list two different products/services to be offered.
  5. Photos for home page slider, portfolio etc (size must be equal or greater than 1600px
  6. At least 3 preferential websites that carry the idea of what you want

This plan is good for moderate demanding web designs

A customer has moderate influence on how the template would look like

Design fee/price: TZS. 195,000/=

Plan III: Corporate WordPress Theme Design:

The corporate websites/blogs template/theme design is implemented focusing on corporate branding and market identification requirements which include colors, graphics, texts and their corresponding font etc.

  1. Main color and associated colors and instruction where the colors should appear
  2. Graphics like background images, logo, banners, adverts etc and instructions where these backgrounds should appear
  3. Motto, slogan, and any promotional texts
  4. All graphics and special texts are decorated by chosen effects by the clients
  5. Textual contents for the following pages, home page, about us, contact us, and at list two different products/services to be offered.
  6. Photos for home page slider, portfolio etc (size must be equal or greater than 1600px
  7. Name, color and size of the font for Header text, slogan text, H1-H6 text, links, main body and footer texts.
  8. At least one website that carry the idea of what you want

This plan is good for more demanding and complex designs

A customer has maximum influence on how the template would look like

Design fee/price: TZS. 395,000/=

WordPress Theme Installation and Configuration

For any theme installation add TZS. 50,000

Installation with contact form and Gallery add TZS. 50,000

Installation and configuring SEO tools add TZS. 50,000

Installation and configuring Security tools add TZS. 50,000

WordPress installation please WordPress Installation Plans

Add contents and optimization please see Web Design Plans

WordPress Theme Samples:

Mambo 7 Muhimu Zinazotakiwa ili Website Ipande Kwenye Google

Mambo 7 Muhimu Zinazotakiwa ili Website Ipande Kwenye Google

Kuifanya website ipande kwenye ukurasa wa kwanza wa Google watu wanaposearch keywords zinazoendana na website yako sio kazi rahisi. Kwanza website yako ni laZima ikae angalau siku 90 hadi 180 ili izoelewe na search engine bots.

Ili website au keywords za website zipande kwenye ukurasa wa kwanza wa Google, mambo kadhaa yanatakiwa kufanika.

Ufafanuzi

Google anapandisha keywords zako juu ya zingine kwa kutoa maksi. Keywords zako zikiwa na maksi za juu kuliko zingine zote itawekwa ya kwanza. Ili kuweza kutoa maksi bila upendeleo, Google ametengeneza maswali mengi ambayo yakijibiwa vizuri kwenye webpage yako keywords husika hupewa maksi. Haya maswali ndio huitwa algorithm au rules.

Googlebot ni code ambayo ina uwezo wa kutembelea webpage na kuchukua data husika kwa ajili ya kupeleka kwenye main database ya google. Hii bot nayo imewekewa masharti au rules au algorithm itakayomuwezesha kufanya kazi yake kwa ufanisi na bila kukosea.

Sasa ili website yako iingie kwenye ushindani wa kupewa maksi nyingi kwa baadhi ya keywords zake ni lazima yafuatayo yatekelezwa kwa ufanisi.

1. Taarifa za kutosha/nyingi na za kipekee unique content:

Taarifa zenye kubeba maneno yanayotafutwa kulingana na secta husika Mfano kama ni website ya utalii iwe na full itinerary content ambayo haijakopiwa popote kwenye internet
Title ya Page iwe na full title ya product mfano
7 Day Tour to Mwanza, Serenegti and Ngorongoro
Summary ya itinerary
Halafu description ya kila siku ikianza na title halafu summary of that day
Hakikisha piach zikiwekwa ziwe optimized kwa naman ya format na size. Format ziwe jpeg au png au gif. Size isiwe zaidi ya 100KB

2. Ukurasa unaoload kwa haraka na wenye code chache:

Website yako iwe na text nyingi kuliko code. Kama code zitakuwa nyingi page yako itakuwa nzito na Googlebot au bot zingine za search engine zikija zitasubiri kidogo halafu zitaondoka bila kuikagua page yako.
Code ni pamoja na html tags, javascript na css.
Muda wa ukurasa kuload unaoshauriwa ni kati ya sekunde 2 hadi 6
Ukubwa wa ukurasa ni si zaidi ya Megabyte 2
Processes requests zinazoshauriwa ni si zaidi ya 65
Pagespeed score kuanzia 80%
Haya yote unaweza kupima kwa kutumia GTMETRIX.COM

3. Menu rahisi kwa mteja na viunganishi angalau kila paragraph:

Hakikisha men imepangiliwa ili kumpa mteja urahisi wa kujua nini iko wapi. Uwe na mfumo maalum wa kuweka menu. Weka vitu vya mhimu tu kwenye parrent buttons na zenye umuhimu mdogo kwenye child buttons. Sio lazima kila kitu kilichopo kwenye website ionekane kwenye menu. Content zingine mteja anaweza kuzipata kwa kusearch. Hakisha pia uanwekla viunganishi vya kutosha na zinazoendanan na paragraph. Kumbuka viunganishi ni sehemu ya mawasiliano kwenye page. Wateja wanapoclick kwenye links zaidi wanakupunguzia Bounce rate na Google anaheshimu sana website yenye bounce rate ndogo

4. Kupandisha kwenye directories za nyumbani na nje kila wiki:

Pandisha angalau kwenye directories 10 kila wiki.
Anza kupandisha kwenye directory ya Google, BING na Yahoo
Ya Google ni muhimu zaidi na itakuwezesha website yako kupatikana kwenye Googlemap na pia kuonekana kulia mwa Google search engine kama featured listing kama inavyooshwa hapa chini kwenye screenshot hapo juu. Hii itasaidia sana kushawishi watu kutembelea website na pia kuongeza trust na reliability ya website yako. Unapolist website yako kwenye directory mbalimbali ikiwemo Google My Business hakikisha unatumia Brand name. Kama kwa mfano kampuni yako inaitwa Sunset Safaris and Travel Limited brand name hapo ni jina la kampuni yaani “Sunset Safaris and Travel Limited”. Tumia jina hilohilo bila kubadilisha. Usiwe na tamaa ya keywords kwa sababu hutapata. Hata kwenye Directories zingine na social media hakikisha unatumia brand name kama unatangaza kampuni au product brand names kama unatangaza products. Asante kama umenielewa.

5. Kupandisha na kushirikisha kwenye mitandao ya kijamii, forums, blogs nk 

Shirikisha kwenye mitandao ya kijamii angalau kila siku mara moja
Kupandisha kwenye mitandao ya kijamii haina ubishi, ukurasa wa FB au Twitter au Linkedin au Youtube au Googleplus ambao umejengwa na kufanyiwa branding pamoja na kuwa popular unaongeza kwa kiwango kikubwa reliability na trust kutoka kwa wateja watarajiwa ambao ni wapya kabisa.

6. Kuweka ulinzi kwenye website yako 

Imarisha ulinzi na usalama kwenye website yako ili isitekwe nyara au kutumika kwenye uhalifu wa kimtandao.
Kazi yote ni bure kama website yako inahackiwa na kuvamiwa kwa urahisi, kufanyiwa phishing na spamming. Website ambayo haiko salama inayofamiwa ovyo ovyo huwa mara nyingi iko offline na hivyo haitapata umaarufu wowote machoni mwa search engines. Pia website zenye virusi au ambazo hazina SSL certificates zitaogopwa sio tu na wateja bali hata browsers na Search engine. Mfano kabisa Google sasa hivi anatoa maksi za upendeleo kwenye ranking kwa website zenye ssl certificate kinyume na zile ambazo hazina.  Website yenye ssl certificate ukitembelea inaanza na https:// ikiwa imetanguliwa na kipicha cha kufuli iliyofunga pamoja na neno Secure kwa rangi ya kijani kibichi. Mfano mzuri ni hii website ya Jamiiforums.com

7. Weka monitoring system kwenye website yako:

Hii ni muhimu sana ili kujua jinsi website inavyotembelewa na pia kujua penye hitilafu au uhalifu ili usahihishe kabla haijaleta madhara makubwa.
Monitoring inasaidia ili kujua kama hatua unazozichukua zinazaa matunda na kwa kiwango gani. Itasaidia pia kujua ni njia zipi zinafanya kazi kwa ufanisi na zipi zinatia hasara tu ili ukaze buti kwenye njia zenye tija. Monitoring inasaidia pia kujua kama website yako haina shida na shida yeyote itakayoonekana inatatuliwa kabla aijaleta madhara kwenye website na ranking ya kwenye search engines.
Baadhi ya maeneo yanayotakiwa kufanyiwa website Monitoring ni:
  1. http monitoring: hii inapima kama website yako iko online kwa kurudisha code 200. Kama haiko online inabidi urekebishe tatizo haraka aidha wewe au webmaster wako. Tool nzuri kwa hii ni https://uptimerobot.com/
  2. Traffic monitoring: Hii inatoa taarifa ya waliotembelea website wanatoka wapi, wametembelea wapi kwenye website na wamekaa muda gani. Pia utapata taarifa ya watembeleaji wapya na wanaorudi. Utajulishwa pia kiwango cha wanaoclick website yako dhidi ya wale wanaokuja na kuondoka bila kuclick popote hii ndio Bounce rate. Tool nzuri kwa hii ni Google analytic
  3. Script Monitoring: Hii inakujulisha kama scripts zipi zinatakiwa zifanyiwe update au upgade. Hii itakupa fursa ya kujua ni scripts zipi ziko obsolete yaani ziko deprecated kwa lugha ya kitaalamu (Yaani inatumia libraries ambazo hazipo supported tena. Pia itakujulisha kama script zako zimebadilishwa au kuna mpya zimeingizwa, Hii ni muhimu kwa kudhibiti hacking, phishing na script tempering ya aina yeyote. Kama unatumia WordPress, Tool nzuri ni Wordfence plugin ni nzuri
  4. Keyword(s) Monitoring: kufuatilia keywords zako zilizopo kwenye first page ya Google punde zikihama ili ufanye kitu kurudisha.  Tool nzuri kwa hii ni https://uptimerobot.com/
  5. Spam Monitoring on Emails, Comments, Registration and Traffic Flooding. Kama unatumia WordPress, Tool nzuri ni Akismet  plugin kwa coments na Jetpack kwa security zinginei
  6. Website attack monitoring, brute force, database injection, Cross-site scripting -CSS na zaidi. Kama unatumia WordPress, Tool nzuri ni Wordfence plugin ni nzuri
Kwa maelezo zaidi
0755646470

Web Designer in Arusha

Why Us?

We are experienced static (pure html and CSS + Dynamic) web designer in Arusha, Tanzania and specifically are experts in SEO, Security and fast loading websites since 2007. We have been in the industry for more than 10 years redesigning, editing, designing, developing websites, blogs and other systems using pure HTML or Database driven (CMS) websites. Our approach and philosophy is always affordability and reliability to all our services.

Our design/development focuses on five areas below:

  1. Fastest loading websites for effective SEO friendly website
  2. Responsive website to quickly load and be accessible via all devices like tablets, smart phones and desktops
  3. Easy and simple navigation and layout for robust visitors engagement
  4. Very secured system against hackers and spammers
  5. Corporate branding identity for easy recognition in the market

Work with us!

If one or more of the five questions below relate to you, please contact us and we will work together to resolve the matter.

  1. Don’t you have a website and looking to have one build in WordPress? – we can build the one for you
  2. Do you have a static website and want to migrate to WordPress CMS? – we will do it for you
  3. Do you have a website which is developed using non WordPress CMS and want to migrate to WordPress CMS? – we can migrate it for you
  4. Do you you have a WordPress site that need serious editing and or redesigning? – we can also do it for you at affordable price
  5. If you have a WordPress website that need extensive online marketing via forums, directories, blogs, social media, social bookmarking we will be glad to work for you – we will first conduct a free audit for your website to see if it is ready for online marketing.

Contact Us

For more details, demonstration, Q and A please call us to visit your office OR  visit our office, give us a call or send us a message via the contact us page

 

Web Management (Webmaster) in Tanzania

Search Engine Optimization - SEOAbout Website Management

We can save your time, frustration, and money by offering robust web management catering today technologies and online presence demands. The problem with many website owners is that; they do not plan to manage their websites so as to make them alive and active to search engine crawling. The biggest marketing mistake on the Internet is sites that had never been updated or maintained. For this situation don’t either blame visitors for not coming to you website or search engines like Google and Yahoo for not indexing your pages because both visitors and search engines bots though that your website is dead. Even me, I could thought the same.

The major cause is generally lack of appropriate human and technological resources. Not everyone can afford a full time qualified webmaster and pay lamb sum of money including insurance benefits etc.

Whether you are a small, or a larger company, let Webmaster Tanzania be your webmaster. The fee is far less than 10% a full time webmaster. This means that you can save more than 90% of a normal webmaster salary and benefits.

From continual web pages contents updating and management to search engine submissions, Webmaster Tanzania can take care of every detail. Let our staff stay on top of your site and your site primary keywords will stay on the first page of major search engines result pages like Google.

Please see the website management plans to choose and fallout the form to initiate your website success move.

See just how affordable a full time Webmaster from us is!

You don’t have to pay benefits like pension, workman’s compensation and you don’t need to worry about backup when your Webmaster needs a vacation. We’ve got the staff to cover you.

Note that on our advance payment system is encompassed with discounts for you to choose

Webmaster Obligations:

  • To submit to the customer’s contact person a management report as mention in the selected service plan above
  • To advice the customer on any website changes needed to achieve web presence goals and objectives

Online Marketing (SEO)

Introduction for SEO

Wrong SEO consultant go for quick cheap black-hat SEO for quick results and this will ruin your online marketing reputation. We do a genuine SEO for lasting results.

Our approach is white hat SEO to make your most relevant searched terms rank in the first page of Google thus ensuring long term availability and no penalties.

We do website promotion and search engine optimization, internet marketing services for your website through all possible means and make sure that it is ranked higher in Google and Yahoo engines plus other major ones for optimal website traffics. The services included: Search Engines Optimization, Link submission, Pay Per Click Advertising, Directory Listing Campaigns etc. and assuring you to get in touch with the targeted customers.

To benefit from our experiences, skills and ability to market your website, send us a message through our contact form above.

Why web promotion and search engines optimization?

Web promotion and search engine optimization is a must if the purpose of web establishment, was for the sole purpose of attracting more customers to buy your products or services. A website by itself can not promote your products, unless massive and strategic promotion campaigns are designed, well planned and implemented, is when your website will start bringing massive customers to buy your products. Webstar Five Hosting can help you to promote the website on top of first page of Google. Please send us an email or call us for details

What are the things to consider before doing web promotion?

Ask yourself the following questions

  1. Do you own a tourism company?
  2. Do you own a hotel?
  3. Are you an online marketer?
  4. Are you a blogger
  5. Do you own a business that needs to catch customers through the internet?

These questions and many more need to be answered before one decide to promote his/her website

These facts are not arguable:

  • Marketing is the heart of any business,
  • Being the heart it is the life.
  • No businesses can compete without proper marketing programs
  • No businesses will survive without marketing programs

The recent survey shows that, successful companies used more than 50% of their earning to do marketing. That means, if a company is earning 400bn, 200bn go back to do marketing.

Internet Marketing is the branch of the whole marketing component which deploys and takes advantage of internet and IT technologies to reach the public with the message.

What does our SEO Consultant do to promote your website?

  1. Website audit/analysis to check SE compliance for your website design/development
  2. Website SEO Friendly Re-design (harmonizing webpage content, keyword density, page load etc)
  3. Keyword research and analysis
  4. Submission to major search engines, directories and social bookmarking site
  5. Social network sites membership registration and submission
  6. Pay Per Click Advertising, with leading directory like Google and facebook
  7. Email Marketing and Newsletter advertising
  8. Article Submission